Affect as a Decision-Making System of the Present

140 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Humor, Comedy, and Consumer Behavior (2018, background): “Hedonic goals are guided by emotions and motivate the consumer to feel good (and avoid feeling bad) in the moment, with fewer concerns about long-term consequences (Chang and Pham 2013; Hoch and Loewenstein 1991).”
Uncertainty Increases the Reliance on Affect in Decisions (2017, unknown): “(The stimuli were adopted from Chang and Pham 2013; see also Hong and Chang 2015.)”
The influence of ad-evoked feelings on brand evaluations: : Empirical generalizations from consumer responses to more than 1000 TV commercials (2013, background): “…be found in the literature on incidental mood effects on consumer judgments, which consistently shows that consumers are more influenced by their mood states when they have hedonic motives than when they have utilitarian motives (e.g., Chang & Pham, 2013; Pham, 1998; Pham, Meyvis, & Zhou, 2001).”
Content and process priming: A review ☆ (2014, unknown): “Chang and Pham (2013) found that feelings were more diagnostic for temporally proximate than temporally distant judgments. Second, people must be willing to “see how it feels” (i.e., engage in heuristic processing). Pham (1998) has shown that visualizers (people that are more likely to imagine using”