Does market orientation matter?: a test of the relationship between positional advantage and performance

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Resource–performance relationships in industrial export ventures: The role of resource inimitability and substitutability (2006, background): “In increasingly dynamic marketplaces, informational resources have been identified as an important asset (e.g., Hult & Ketchen, 2001).”
The Effect of Market Orientation on Performance of Sharing Economy Business: Focusing on Marketing Innovation and Sustainable Competitive Advantage (2019, methodology): “Thus, the market performance of the firm can be improved based on its sensitive response to market changes [63].”
A Study of the Relationships Between Generation, Market Orientation, and Innovation in Family Firms (2011, background): “…defined as the organizationwide generation, dissemination, and utilization of market intelligence (Kohli & Jaworski, 1990); and evidence is found that it positively influences a firm’s innovation and business performance (Han, Kim, & Srivastava, 1998; Hult & Ketchen, 2001; Narver & Slater, 1990).”
Strategic supply chain management: Improving performance through a culture of competitiveness and knowledge development (2007, background): “…on the higher-order analysis of the measures, empirical justification exists (in addition to the theoretical foundation; Hult et al., 2002; cf. Hult and Ketchen, 2001) to create a summated index of CC based on the three dimensions of learning, innovativeness, and entrepreneurial…”