Stretching Firm and Brand Reputation

By Luis M. B. Cabral. 2000

244 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research

View Paper: https://www.semanticscholar.org/paper/42c0062120d0a4c7829bde36dcf384470899d7c3

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Citations in the corpus

Information and the Skewness of Music Sales (2009, background): “We call this effect”
The Market Value of R&D, Patents and Trademarks (2011, unknown): “firms to offer products of a consistent and reliabl e quality ( Cabral, 2000b; Economides,”
The Economic Analysis of Advertising (2005, background): “Cady (1976) considers the U. S. retail market for prescription drugs in 1970, when legal restrictions on retail advertising varied across states. He finds that retail prices are significantly and positively related to advertising restrictions, and he also reports a price-reducing influence for non-p”
The Economics of Solicited and Unsolicited Credit Ratings (2014, unknown): “…their business, including repaying debt (Diamond, 1989), fighting new entrants (Kreps and Wilson, 1982; Milgrom and Roberts, 1982), not holding up suppliers (Banerjee and Duflo, 2000), meeting earnings targets (Fisher and Heinkel, 2008) and producing quality products (Cabral, 2000; Hörner, 2002).”
What's in a Sign? Trademark Law and Economic Theory (2006, unknown): “creation of a single sign which is then adopted for different productions (Choi, 1998; Cabral, 2000 ).”
Quality certification by geographical indications, trademarks and firm reputation (2012, methodology): “The relationship between firm size, investment in quality and individual brand reputation is investigated by Choi (1997), Cabral (2000) and Rob and Fishman (2005). 14 It is taste heterogeneity with regard to quality that supports a range of different qualities in the market equilibrium. As noted by ”
The Dynamics of Seller Reputation: Theory and Evidence from Ebay (2004, unknown): “21 19 See Tadelis (1999), Cabral (2000).”