What's in a Sign? Trademark Law and Economic Theory

By Giovanni B. Ramello. 2006

133 citations recorded by the source corpus.

Subfields: Law, Management of Technology and Innovation, Marketing

View Paper: https://www.semanticscholar.org/paper/e904ff37b46af430a9d888e2294a49cf4dae24df

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management of Technology and Innovation

1. M. Flikkema
2. Ard-Pieter de Man
3. Carolina Castaldi

In Marketing

1. M. Flikkema
2. Ard-Pieter de Man
3. Carolina Castaldi

Citations in the corpus

• Are Trademark Counts a Valid Indicator of Innovation? Results of an In-Depth Study of New Benelux Trademarks Filed by SMEs (2014, background): “Because a trademark conveys this information to buyers and sellers (Ramello, 2006; Ramello and Silva, 2006), firms can chargehigher prices (ShakedandSutton, 1982) andsafeguard revenues, because theyavoid customers switching to lower-quality alternatives marketed at a lower price.”