The Evolution of Product Placements in Hollywood Cinema

By Mary-Lou Galician, P. Bourdeau. 2004

87 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Visual Arts and Performing Arts

View Paper: https://www.semanticscholar.org/paper/3f1c9ff746c277ac9dc64f01fb711aaa4804de70

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. E. V. van Reijmersdal
2. Edith G. Smit
3. Peter C. Neijens

In Marketing

1. E. V. van Reijmersdal
2. Edith G. Smit
3. Peter C. Neijens
4. Bartosz W. Wojdynski
5. Sophie C. Boerman
6. Nathaniel J. Evans
7. Jörg Matthes
8. Brigitte Naderer

Citations in the corpus

• Today’s practice of brand placement and the industry behind it (2009, background): “…six verbal mentions of a branded medicine were found per episode, mostly inte- showed that brands were also integrated in movies (Sargent et al. 2001; Galician & Bourdeau 2004), video news releases (Cameron & Blount 1996), newspaper and magazine articles (Stout et al. 1989; Cameron & Blount 1996;…”