Enhancing the Television-Viewing Experience through Commercial Interruptions

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Does Variety Among Activities Increase Happiness (2016, background): “This is because when people repeatedly consume the same items, even positive ones, they tend to adapt and become bored with them (Berlyne 1971; Coombs and Avrunin 1977; Galak, Kruger, and Loewenstein 2013; Nelson et al. 2009; Nelson and Meyvis 2008).”
Media engagement and advertising: Transportation, matching, transference and intrusion (2009, result): “This is consistent with the results of Nelson et al. (2009) in that a high transportation experience should be associated with low adaptation and thus, as they show, not be subject to a positive disruption effect.”
The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty (2018, background): “In fact, Nelson, Meyvis, and Galak (2009) have already documented this effect and explain it in terms of adaptation, positing that the ads disrupt the viewers’ adaption of the program.”
Making it last: Combating hedonic adaptation in romantic relationships (2013, unknown): “For example, researchers have found that people enjoy experiences with negative interruptions, such as irritating commercials or jarring noises, more than those same experiences without interruptions (Nelson & Meyvis, 2008; Nelson et al., 2009).”