Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions

By Kurt Matzler, A. Strobl, Nicola E. Stokburger‐Sauer, Artur Bobovnicky, Florian Bauer. 2016

200 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3af5ae57781a8c524ec478d994028c1e26497a0c

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Citations in the corpus

The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents (2021, methodology): “Second, the PLS-based approach is superior to covariance-based SEM for complex model testing (Matzler et al. 2016).”
Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands (2019, background): “In this section of the questionnaire, respondents completed a set of scales that measured the key constructs for this research: intentions to purchase (Holzwarth, Janiszewski, and Neumann 2006), intention to visit the dealer (Matzler et al. 2016), intention to spread positive word-of-mouth (Brüggen,”
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, background): “SC relationship for hotel brands, the results of this study also support the studies investigating destination personality and tourists’ SC (Kılıç & Sop, 2012; Matzler et al., 2016; Pan et al., 2017; Usakli & Baloglu, 2011).”
The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2020, methodology): “There is also scope to expand the proposed model to include other determinants of tourists’ intention to visit such as destination brand equity (e.g., Horng et al. 2012) and tourist-destination congruity (e.g., Matzler et al. 2016).”
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs (2017, background): “In the tourism industry, Matzler et al. (2016) show that responsibility is a better predictor of consumer behavioral intention, whereas activity better predicts brand-self congruity.”
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017, methodology): “Although Aaker’s BPS represents the most prominent operationalization of brand personality (Eisend and Stokburger-Sauer, 2013; Matzler et al., 2016; Freling et al., 2011), her model has been the Marketing Intelligence & Planning Vol.”