The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view

By Prithwiraj Nath, Subramanian Nachiappan, Ramakrishnan Ramanathan. 2010

569 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/07f91c04938b35a45f498520c76cffb91fafa69c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

In Strategy and Management

Citations in the corpus

The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective (2014, methodology): “Although the integrated roles of the functional capabilities have become more critical than ever in achieving competitive advantage (Ho & Tang, 2004; Nath et al., 2010), marketing and operations functions have been examined separately in themanagement literature (Karmakar, 1996).”
Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM (2014, background): “…performance, past RBV research provides evidence as to how investments in marketing resources and information technology are integrated to form performanceenhancing capabilities (Mithas, Ramasubbu, & Sambamurthy, 2011; Nath, Nachiappan, & Ramanathan, 2010; Rapp et al., 2010; Wade & Hulland, 2004).”
Impact of operational and marketing capabilities on firm performance: Evidence from economic growth and downturns (2014, background): “Operational and marketing capabilities can be sources of competitive advantage for firms (Hsu et al., 2009; Ketokivi and Schroeder, 2004; Nath et al., 2010; Vorhies and Harker, 2000).”
Measuring innovation capability in exporting firms: the INNOVSCALE (2015, background): “Moreover, it involves the capacity to understand and forecast foreign customers’ needs, and to effectively link their offerings to those needs (Nath et al., 2010; Sousa and Lages, 2011).”
Personal or Product Reputation? Optimizing Revenues in the Sharing Economy (2019, background): “More specifically, reputational elements are seen, coherently with resourcebased view literature (Dutta et al. 1999; Nath et al. 2010), as the marketing capability that explains whether the seller is close to the level of revenue frontier.”
Leveraging marketing capabilities into competitive advantage and export performance (2015, background): “Moreover, marketing capabilities are likely to influence other organizational capabilities such as operational capabilities, R&D capabilities, and networking capabilities, among others (Krasnikov and Jayachandran 2008; Morgan, Vorhies, and Mason 2009; Nath, Nachiappan, and Ramanathan 2010).”