Distinctive Brand Cues and Memory for Product Consumption Experiences

By Luk Warlop, S. Ratneshwar, S. V. Osselaer. 2005

148 citations recorded by the source corpus.

Subfields: Marketing, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/3733643f9dd513e5a85e8252ed7c02c2f79e94ad

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Gianfranco Walsh
2. Vince-Wayne Mitchell
3. Thorsten Hennig-Thurau
4. Paurav Shukla
5. Qing Wang

Citations in the corpus

• The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction (2010, background): “Second, consumers are likely to experience dissatisfaction with the look-a-like brand (Warlop et al., 2005).”
• Consumer confusion proneness: scale development, validation, and application (2007, background): “Indeed, Warlop et al. (2005) demonstrate that some consumers have difficulties to learn and remember quality differences between well-established (manufacturer) brands and lower-priced look-a-likes.”