Value co-creation and customer loyalty

By Francisco-José Cossío-Silva, María‐Ángeles Revilla‐Camacho, Manuela Vega-Vázquez, Beatriz Palacios‐Florencio. 2016

351 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/371b7bc810e88715b2f0b92d977b97b18ffa07cb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Hongmei Zhang
2. S. Gordon
3. Amer Saeed
4. Dimitrios Buhalis
5. Xifeng Ding
6. R. Rather

In Marketing

1. S. Gordon
2. Amer Saeed
3. Dimitrios Buhalis
4. Hongmei Zhang
5. Imran Sadiq
6. Xifeng Ding
7. Umair Saeed
8. Muhammad Khalid Iqbal

In Organizational Behavior and Human Resource Management

1. S. Gordon
2. Amer Saeed
3. Dimitrios Buhalis
4. Hongmei Zhang
5. Xifeng Ding
6. Muhammad Khalid Iqbal
7. Naveed Ahmad Faraz
8. Ali Raza

Citations in the corpus

• The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions (2021, neutral): “Similarly, Cossío-Silva et al. (2016) acknowledged the importance of CBI in driving consumers ’ attitudinal loyalty.”
• Linking Corporate Social Responsibility to Customer Loyalty through Co-Creation and Customer Company Identification: Exploring Sequential Mediation Mechanism (2020, background): “[45] confirmed the positive relationship between co-creation and customer loyalty in personal care firms.”
• CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy (2020, background): “[106], on personal care, found that co-creation increases behavioral outcomes such as consumer loyalty.”
• Experience Value Cocreation on Destination Online Platforms (2018, methodology): “Cocreation value is measured differently in these studies, including total experience value (Prebensen and Dahl 2013), participation behavior and citizenship behavior (Cossío-Silva et al. 2016), enjoyment value, economic value and relational value (C.”