The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products
By Robert Madrigal. 2000
466 citations recorded by the source corpus.
Subfields: Gender Studies, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/35b203911dd9cd09e22e78a6e07cc2ab12692686
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Citations in the corpus
- The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context (2008, background): “Although there is an established line of research on sponsorship’s effect on brand awareness (Cornwell & Coote 2005; Gwinner & Swanson, 2003; Madrigal, 2000, 2001; Pham & Johar, 2001; Rifon, Choi, Trimble, & Li, 2004), recently research has begun to address the gap regarding additional effects of…”
- Sport sponsorship: The relationship between team loyalty, sponsorship awareness, attitude toward the sponsor, and purchase intentions (2013, background): “That way, involvement with the sponsor's product (McDaniel, 1999), group norms (Madrigal, 2000), as well as product-category and its price may be important factors in future research to better understand fans' responses to the sponsors of their teams.”
- Identity crisis: a theoretical analysis of ‘team identification’ research (2017, unknown): “She argues that the relational ties individuals share with family and friends are crucial in the formation of team identification.”
- To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences (2006, background): “For example, Madrigal (2000) demonstrated that the level of identification with a basketball team was positively related with intentions to purchase a sponsor’s products.”
- Factors Influencing eSports Viewership: An Approach Based on the Theory of Reasoned Action (2020, background): “Regarding sports merchandise consumption, group norms are believed to be a significant predictor of purchase intentions among college football fans (Madrigal, 2000).”
- Impact of core and peripheral service quality on consumption behavior of professional team sport spectators as mediated by perceived value (2013, background): “…possible that other concepts that were not included in the current study, such as team identification, may play a role in mediating (or moderating) the relationships between core service quality factors and behavioral intentions (Gwinner & Swanson, 2003; Madrigal, 2000; Wann & Branscombe, 1993).”
- Does sponsorship work in the same way in different sponsorship contexts (2010, background): “…based Fit (+) Pope and Voges (1999) student experiment – mean differences major real sports sponsors Purchase Intentions Sponsorship Awareness (+) Madrigal (2000) college football game audience survey with structural equation modeling “generic” sponsor of football team Purchase Intentions…”
- Sports Fans and Media Use: Influence on Sports Fan Identification and Collective Self-Esteem (2010, background): “Sports fans express their affiliations with sport teams in several ways, including public displays of their fandom on personal Web sites, fan forums, and blogs (End, 2001); wearing team clothing (Madrigal, 2000); and following games fanatically throughout the season.”
- Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008, unknown): “Previous studies have provided a profusion of literature on sponsorship (Bennett & Lachowetz, 2004; Crompton, 2004; Kiely, 1993; Madrigal, 2001; Madrigal, 2000; Meenaghan, 2001a; Meenaghan, 2001b; Sandler & Shani, 1993; Sleight, 1989), however, a relative paucity of original research exists on the…”