How Do Price Fairness Perceptions Differ across Culture?
By Lisa E. Bolton, Hean Tat Keh, J. Alba. 2010
286 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology
View Paper: https://www.semanticscholar.org/paper/34f2d8ad092c8d4b76470b8d19e7da9c377406db
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Marina Puzakova
- Joseph F. Rocereto
- Gökhan Yildirim
- Koen Pauwels
- Hyokjin Kwak
- Thomas Fandrich
- Raoul V. Kübler
- Xueming Luo
In Organizational Behavior and Human Resource Management
In Social Psychology
Citations in the corpus
- Consumer perceptions and purchase behavior toward imperfect fruits and vegetables in an immersive virtual reality grocery store (2019, unknown): “CFA validated the expected one-dimensional factor structures of the study constructs (namely, appearance, quality, and price fairness), which is also consistent with previous research (Aurier and Siriex, 2009; Bolton et al., 2010).”
- App Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings? (2018, background): “Despite decades of research on price sensitivity, only a few studies have provided insights into emerging markets (Bolton, Keh, and Alba 2010; Hult, Keillor, and Hightower 2000), and the most recent meta-analysis fails to find significant differences among the (mature) markets for which price…”
- Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness (2015, methodology): “This study is the first to demonstrate that brand anthropomorphization has important implications for perceptions of price fairness, a unique context that entails judgments of whether a person has been exploited (Graham et al. 2011). As such, this research extends the work of Puzakova, Kwak, and Roc”