Export market‐oriented behavior and export performance: The moderating roles of competitive intensity and technological turbulence

By J. Cadogan, C. Cui, E. K. Li. 2003

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Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment (2018, background): “For example, since customers have fewer alternatives and may be less able to easily switch suppliers, they are more likely to continue to purchase from the firm (Cadogan et al. 2003).”
Export Market-Oriented Behavior and Export Performance: Quadratic and Moderating Effects under Differing Degrees of Market Dynamism and Internationalization (2009, background): “…research, debate also has focused on the issue of whether there are situations in which, or certain types of firms for which, the adoption of market orientation is more or less important for exporters (e.g., Cadogan, Cui, and Li 2003; Cadogan, Diamantopoulos, and Siguaw 2002; Rose and Shoham 2002).”
Export Performance Measurement: An Evaluation of the Empirical Research in the Literature (2004, unknown): “, Cadogan et al. 2002; Rose and Shoham 2002; Shoham 1998; Solberg 2002) ask the respondents to go back in time and report on the results over the last three or five years. This allows the researcher to get an idea of the evolution of the indicators. Furthermore, some researchers (i.e. Robertson and ”
Export market orientation, managerial ties, and performance (2012, methodology): “(2000), n1⁄4 260; Cadogan et al. (2001), n1⁄4 415).”