Reasoning About Competitive Reactions: Evidence from Executives

By David B. Montgomery, M. Moore, Joel E. Urbany. 2005

118 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship (2007, methodology): “Montgomery et al. (2005) use a survey to provide evidence that managers, when making decisions, place considerably less weight on competitive reactions and strategic competitive reasoning.”
Competitive Reactions to Advertising and Promotion Attacks (2005, methodology): “External validation is especially pertinent in the context of competitive decision making and reactivity (Montgomery et al. 2005).”
Competitors' Resource-Oriented Strategies: Acting Upon Competitors' Resources Through Interventions in Factor Markets and Political Markets (2008, unknown): “Experimental work on strategic competitive reasoning ( Montgomery, Moore & Urbany, 2005 ) suggests that managers lacking proper training tend to fail to think about how their actions will modify the future behavior of their competitors.”
The Entry Strategy of Retail Firms into Transition Economies (2007, methodology): “As such, we developed a tool for strategic competitive reasoning (Montgomery, Moore, and Urbany 2005).”
An Empirical Model of Advertising Dynamics (2005, unknown): “…decisions, to some extent, on historic own and competitive marketing decisions is consistent with other academic surveys of managerial practice (Montgomery et al., 2005) as well as previous empirical research that attempts to estimate competitive reactions post-hoc (e.g., Leeflang and Wittink,…”