Relationship Marketing in the New Economy

By E. Gummesson. 2002

406 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2e0e4423740930ffdfbb02c6b53c9c76f58af0d7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Deirdre O’Loughlin
2. P. Turnbull
3. Isabelle Szmigin

In Organizational Behavior and Human Resource Management

1. Deirdre O’Loughlin
2. P. Turnbull
3. Isabelle Szmigin

In Sociology and Political Science

1. Deirdre O’Loughlin
2. P. Turnbull
3. Isabelle Szmigin

Citations in the corpus

• From relationships to experiences in retail financial services (2004, background): “about a paradigm shift for the field (Deighton, 1996; Grönroos, 1996; Parvatiyar and Sheth, 2000; Gummesson, 2002).”
• Customer Relationship Management: A Comparative Analysis of Family and Nonfamily Business Practices (2005, background): “Others have gone so far as to characterize relationship marketing as having the core variables of relationships, networks, and interactions—intrinsic to the nature of all societies and omnipresent, regardless of what people choose to call them (Gummesson 2002).”