Cross-channel free-riding consumer behavior in a multichannel environment: An investigation of shopping motives, sociodemographics and product categories
By Sandrine Heitz-Spahn. 2013
239 citations recorded by the source corpus.
Subfields: Marketing
View Paper: https://www.semanticscholar.org/paper/2dcc55fa656f485b7d3faa41f87f396883857985
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In Marketing
- Peter C. Verhoef
- Sonja Gensler
- G. Mortimer
- Ahmed Ali Abbasi
- Lynda Andrews
- L. Abraham
- Jingjing Li
- Jillian D. Martin
Citations in the corpus
- The Showrooming Phenomenon: It's More than Just about Price (2017, background): “Previous research illustrates that consumers' channel choice decisions vary by product category (Heitz-Spahn 2013; van Baal and Dach 2005).”
- Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases (2020, background): “As a result, they could adopt a “cross-channel free-riding” behavior where one retailer’s channel is used to prepare a purchase that is eventually completed at another retailer (Heitz-Spahn 2013).”
- Re-examining online customer experience to include purchase frequency and perceived risk (2015, background): “…contributions Online retailing represents both an extensive area of opportunity and a significant managerial challenge not only to dedicated e-retailers (Hernandez et al. 2010; Chen & Chang, 2003) but multichannel retailers as well (e.g. Heitz-Spahn, 2013; Kollmann et al., 2012; van Baal, 2014).”
- M‐payment service: Interplay of perceived risk, benefit, and trust in service adoption (2018, background): “With the change in consumer behavior, retailers face the challenge of optimizing mobile shopping channel (Heitz-Spahn, 2013).”
- Pricing/service strategies for a dual-channel supply chain with free riding and service-cost sharing (2018, background): “…of free-riding problem often occurs in such products, whose pre-sales services can be conducted separately from the actual sale of the products (Shin, 2007; Kucuk and Maddux, 2010), including those products, such as clothes, shoes, toys and furniture, etc. (Baal and Dach, 2005; Heitz-Spahn, 2013).”