Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction

By Y. Yuan, C. Wu. 2008

467 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/2d796b19ffb0d853bfdf931dc52ccb0c2b832326

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In Organizational Behavior and Human Resource Management

Citations in the corpus

An empirical study to diagnose the outcomes of customers’ experiences in trendy coffee shops (2012, background): “The outcome of feel perception is again consistent with Yuan and Wu (2008).”
A Study of Experiential Quality, Experiential Value, Experiential Satisfaction, Theme Park Image, and Revisit Intention (2018, methodology): “However, the research on experiential value is limited (Wu & Liang, 2009; Yuan & Wu, 2008).”
A Study of Experiential Quality, Perceived Value, Heritage Image, Experiential Satisfaction, and Behavioral Intentions for Heritage Tourists (2017, result): “These findings agree with the contentions of earlier studies (Chen & Chen, 2010; Smith, Kyle, & Sutton, 2010; Yuan & Wu, 2008) that have identified experiential quality as an important indicator of perceived value in the tourism industry.”
Moving Beyond Subjective Well-Being (2014, background): “There has also been a related focus of academic research in tourism and hospitality on memorable experiences (Yuan & Wu, 2008), commonly drawing from the seminal work by Pine and Gilmore (1998) on experience economy.”
The moderating role of context in the effects of choice attributes on hotel choice: A discrete choice experiment (2017, background): “Yuan and Wu (2008) define experiential value as customer perceptions of products or services evoked through direct use or indirect observation and found that both cognitive and affective attributes (customer feelings such as enjoyment and relaxation) influence customer satisfaction.”
Achieving Immersion in the Tourism Experience: The Role of Autonomy, Temporal Dissociation, and Reactance (2020, background): “This shift has been beneficial to the tourism discipline, with more research specifically focused on how to design and manage the tourist experience (Quan and Wang 2004; Tussyadiah 2014; Yuan and Wu 2008).”
Synthesizing the effects of experiential quality, excitement, equity, experiential satisfaction on experiential loyalty for the golf industry: The case of Hainan Island (2016, background): “According to several researchers (e.g. Aziz et al., 2012; Hutchinson et al., 2009; Jin et al., 2015; Wu & Li, 2014, 2015; Yuan & Wu, 2008), very few studies examine the quality of experiences in a golf context, including diverse psychological and physical aspects, and the simultaneous links among…”