From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations:

By Stacy L. Wood, C. Moreau. 2006

243 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/2b11bde5fceab15e9201953e0b513eaf6b82b121

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In Management Science and Operations Research

In Marketing

Citations in the corpus

Emotions as determinants of electric car usage intention (2012, background): “According to Wood and Moreau ( 2006 ), the affective influence is often stronger and more far-reaching than previously considered, and the addition of emotional responses benefits traditional models of diffusion.”
An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison (2015, background): “Wood and Moreau [62] claim that emotional influences are the greatest during the early learning stages of product usage.”
Consumer motivations for sustainable consumption : the interaction of gain, normative and hedonic motivations on electric vehicle adoption (2018, background): “However, emotions have also been shown to be important for some high-involvement products such as EVs, personal digital assistants, and course management software (Wood & Moreau, 2006; Schuitema et al., 2013).”
Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation (2008, background): “Adoption Intentions and Emotions Consumer evaluations (and subsequent adoption) of innovations result in emotional responses that must be considered in the development of product launch strategies (Wood and Moreau 2006).”
Advances in consumer electric vehicle adoption research: A review and research agenda (2015, background): “In another study, Wood and Moreau (2006) show that consumers’ expectations of complexity from a technological innovation is a significant factor in creating emotions, which consequently affect innovation evaluations and thus the purchase decision.”
Cause I'll Feel Good! An Investigation into the Effects of Anticipated Emotions and Personal Moral Norms on Consumer Pro-Environmental Behavior (2017, background): “The role of anticipated emotions is also pronounced in the adoption of highinvolvement products (Chaudhuri, 2001; Wood & Moreau, 2006; Moons & De Pelsmacker, 2012), such as electric cars (Rezvani, Jansson, & Bodin, 2015; Schuitema et al., 2013).”
Psychographic characteristics affecting behavioral intentions towards pop‐up retail (2010, background): “Since there is a positive relationship between a consumer's emotional experience and attitude ( Wood and Moreau, 2006”
To Justify or Not to Justify: The Role of Anticipated Regret on Consumers’ Decisions to Upgrade Technological Innovations (2011, result): “Our approach is analogous in spirit to recent research into the role of affect during critical phases of technology diffusion (e.g., Laros and Steenkamp 2004; Mick and Fournier 1998; Wood and Moreau 2006).”