The Determinants of Consumers' Attitude towards Advertising/LES DÉTERMINANTS DE L'ATTITUDE DES CONSOMMATEURS ENVERS LA PUBLICITÉ

By Kwek Choon Ling, Tan Hoi Piew, Lau Teck Chai. 2010

149 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/92f6a7462e671e6719c045c0711910468676174c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Hosein Vazifehdoust
2. Hazem Rasheed Gaber
3. K. Kooli
4. Kianoush Nazari
5. Len Tiu Wright
6. Mohammad Taleghani
7. Mahdie Khadang
8. Fariba Esmaeilpour

In Sociology and Political Science

1. Hazem Rasheed Gaber
2. K. Kooli
3. Len Tiu Wright

Citations in the corpus

• Purchasing green to become greener: Factors influence consumers' green purchasing behavior (2013, background): “According to Mehta, consumers’ attitude towards advertising is one of the influential indicators of advertising effectiveness because consumer’s cognitive ability towards the advertising are reflected in their thoughts and feelings and subsequently will influence their attitude towards advertising (”
• Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization (2019, background): “Similarly, entertaining content was found to be positively related to positive attitudes and curiosity for online advertisements (Ling, Piew, & Chai, 2010).”