Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue

By Mubeen Aslam. 2006

489 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/2564650aef1b8592d1c4fec7b19b0a025d721573

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Markus A. Maier
2. A. Elliot
3. Susan C. Roberts
4. Anne L. Roggeveen
5. Dhruv Grewal
6. Thomas V. Pollet
7. Nancy M. Puccinelli
8. Charles Spence

In Marketing

1. Dhruv Grewal
2. Charles Spence
3. Anne L. Roggeveen
4. Seontaik Kim
5. A. Elliot
6. Markus A. Maier
7. Thomas V. Pollet
8. Susan C. Roberts

In Social Psychology

1. Markus A. Maier
2. A. Elliot
3. Charles Spence
4. Susan C. Roberts
5. Anne L. Roggeveen
6. Dhruv Grewal
7. Nancy M. Puccinelli
8. Seontaik Kim

Citations in the corpus

• Revisiting the Red Effect on Attractiveness and Sexual Receptivity: No Effect of the Color Red on Human Mate Preferences (2016, background): “In several societies, white symbolizes chastity, purity, high virtues, and innocence (Aslam, 2006; Grieve, 1991; Hutchings, 2004; Monger, 2004; Philip, 2011). Common expressions include ‘‘whiter than white’’ (very pure, honest, and moral), ‘‘pure as the driven snow,’’ and ‘‘white lie.’’ Interestingl”
• Store Atmospherics: A Multisensory Perspective (2014, background): “…global color scheme face additional challenges as different meanings are often attached to different colors in various parts of the world (e.g., Aslam, 2006; Jacobs, Keown, Worthley, & Ghymn, 1991; Madden, Hewett, & Roth, 2000; Wheatley, 1973), as well as in different eras, such that colors…”
• The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism (2013, background): “On the other hand, associations with color differ across cultures (Aslam 2006; Chattopadhyay, Gorn, and Darke 2010; Madden, Hewett, and Roth 2000) and affect evaluations (Chebat and Morrin 2007).”
• The Impact of Package Color and the Nutrition Content Labels on the Perception of Food Healthiness and Purchase Intention (2016, background): “…of colors with respect to specific product categories (Grossman & Wisenblit, 1999; Hanss et al., 2012; Singh, 2006) and color preferences consumers personally favor for a product when it comes to purchase decision-making (Aslam, 2006; Bellizzi & Hite, 1992; Loersch & Bartholow, 2011).”
• Color psychology: effects of perceiving color on psychological functioning in humans. (2014, background): “…caution against making broad, global statements about color in the area of consumer behavior because consumer attitudes and behaviors are presumed to be influenced by context-free color preferences that vary by country, race, sex, and age (Aslam 2006, Chebat & Morrin 2007, Funk & Ndubisi 2006).”
• The influences of restaurant menu font style, background color, and physical weight on consumers’ perceptions (2016, background): “The use of color on items such as packaging, labeling, and logos aids in shaping consumers’ perceptions of the brand and product (Grossman and Wisenblit, 1999; Aslam, 2006).”
• Student preferences vis-à-vis teacher feedback in university EFL writing classes in Japan (2014, background): “However, generalizing to other contexts should be done with care, for colors might have different associations depending on the venue (Aslam, 2006).”