The Impact of Package Color and the Nutrition Content Labels on the Perception of Food Healthiness and Purchase Intention

By Lei Vincent Huang, Ji Lu. 2016

142 citations recorded by the source corpus.

Subfields: Marketing, Public Health, Environmental and Occupational Health, Social Psychology

View Paper: https://www.semanticscholar.org/paper/7bdc753b9c16fdd4f0ff4b673170a1a9913e2426

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Arnd Florack
2. S. Haasova
3. Sonja Kunz

In Social Psychology

1. Arnd Florack
2. S. Haasova
3. Sonja Kunz

Citations in the corpus

• Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments (2020, background): “Accordingly, past studies found that explicit health claims are irrelevant for many consumers in their food choices (Hieke & Grunert, 2017) and can even have negative effects on health and taste judgments (Huang & Lu, 2016).”