The influences of restaurant menu font style, background color, and physical weight on consumers’ perceptions

By V. Magnini, Seontaik Kim. 2016

107 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Sensory Systems, Social Psychology

View Paper: https://www.semanticscholar.org/paper/d5944c36a3ff8f45aaf18bb49dbc82a55cd250c7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Social Psychology

1. Huiling Huang
2. Stephanie Q. Liu

Citations in the corpus

• “Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing? (2020, background): “For example, Magnini and Kim (2016) find that a menu presented in an italicized typeface can make consumers view the restaurant as upscale and high-quality.”