What Are Likes Worth? A Facebook Page Field Experiment

By Daniel Mochon, Karen Johnson, Janet Schwartz, Dan Ariely. 2017

149 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/feca1e26acee52efbb674a30da978982d9e5368a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Lauren Grewal
2. Andrew T. Stephen

In Marketing

1. Lauren Grewal
2. Andrew T. Stephen
3. Gil Appel
4. Rhonda Hadi
5. P. K. Kannan
6. Hongshuang Li

In Sociology and Political Science

1. Lauren Grewal
2. Gil Appel
3. Rhonda Hadi
4. Andrew T. Stephen
5. P. K. Kannan
6. Hongshuang Li

Citations in the corpus

• The future of social media in marketing (2019, background): “However, putting high valuations on mere online exposures or collecting Blikes^ for specific posts can be somewhat speculative, as academic research shows that acquiring Blikes^ on social media might have no effect on consumers’ attitudes or behaviors (John et al. 2017; Mochon et al. 2017).”