Attitude Toward The Site II: New Information

By Qimei Chen, S. Clifford, W. Wells. Journal of Advertising Research, 2002

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Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites (2015, background): ““It is likely that I will click this ad”, a D .941; Chen, Clifford, and Wells 2002), and participants’ attitude toward Facebook (four items, e.g., “I think using Facebook is a good way to spent my time”, a D .735; Chen and Wells 1999).”
Assessing the Self-service Technology Encounters: Development and Validation of SSTQUAL Scale (2011, background): “Intrinsic motivation plays a key role in technology usage (Montoya-Weiss, Voss, and Grewal 2003), indicating enjoyment is a crucial characteristic of IT service quality (Chen, Clifford, and Wells 2002).”
Modeling the impact of internet atmospherics on surfer behavior (2005, background): “Chen and Wells (1999) and Chen et al. (2002) developed three scales (informativeness, organization and entertainment) that better correlate with and explain site attitudes.”
Evaluating the consistency of immediate aesthetic perceptions of web pages (2006, result): “These results reflect the findings that the relationships between various design dimensions and perceptions of web sites were not stable (Chen et al., 2002).”