Gaze bias both reflects and influences preference

By Shinsuke Shimojo, Claudiu Simion, Eiko Shimojo, Christian Scheier. Nature Neuroscience, 2003

883 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/1b3bb25e69ccbd547cb967004dd9eb22ff557bef

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

In Experimental and Cognitive Psychology

In Sensory Systems

Citations in the corpus

Eye Movement Monitoring as a Process Tracing Methodology in Decision Making Research (2011, methodology): “Shimojo et al. (2003) monitored gaze position while participants made two-alternative forced choice (2- AFC) preference decisions between pairs of faces that were presented simultaneously on screen.”
The Attentional Drift-Diffusion Model Extends to Simple Purchasing Decisions (2012, background): “Nevertheless, previous research has shown that it is indeed possible to influence choices by exogenously manipulating fixation times (Shimojo et al., 2003; Armel et al., 2008), consistent with the idea that visual fixations are influencing the choices and not vice-versa.”
The Computation of Stimulus Values in Simple Choice (2014, result): “Consistent with this prediction, several studies have found that it is possible to bias choices through these types of manipuations (Armel et al., 2008; Milosavljevic et al., 2010; Shimojo et al., 2003).”
Attention and choice: a review on eye movements in decision making. (2013, methodology): “…that the likelihood of fixating the chosen alternative increases until the decision is made (Atalay et al., 2012; Fiedler & Glöckner, 2012; Glaholt & Reingold, 2009a, 2009b, 2011; Glaholt et al., 2009; Meißner et al., 2012; Shi et al., in press; Shimojo et al., 2003; Simion & Shimojo, 2006, 2007).”
Multialternative drift-diffusion model predicts the relationship between visual fixations and choice in value-based decisions (2011, background): “This gap is an important limitation because both casual observation and previous research suggest that visual fixations play a role in the decision-making process (18, 36, 37).”
Do you like what you see? The role of first fixation and total fixation duration in consumer choice (2015, methodology): “Basically, it involves establishing the value of the items in the choice set, and comparing them in order to reach a decision (e.g., Shimojo et al., 2003).”
Eye Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice (2016, background): “reinforcing causal cycle has been called a gaze cascade (Shimojo et al. 2003; Simion and Shimojo 2006).”
On the Use of Neuropyhsiological Tools in IS Research: Developing a Research Agenda for NeuroIS (2012, background): “Eye tracking tools measure where the eye is looking (eye position) or the eye’s motion relative to the head (eye movement) (Shimojo et al. 2003).”
Biasing simple choices by manipulating relative visual attention (2008, methodology): “Instead, we selected the parameters used on the related study by Shimojo et al. (2003).”
Shining in the Center: Central Gaze Cascade Effect on Product Choice (2012, methodology): “Although the gaze cascade effect demonstrated that there is a sudden escalation of gazes on the to-be-chosen option just before choice (Shimojo et al. 2003), the findings reported here suggest a different effect, referred to here as the central gaze cascade effect: participants were more likely to…”
Visual fixations and the computation and comparison of value in simple choice (2010, neutral): “Third, consistent with the findings reported here, related studies have shown that it is possible to bias choices by manipulating relative fixation durations exogenousl”
Relative visual saliency differences induce sizable bias in consumer choice (2012, background): “…a recent series of neuroeconomic studies have shown that the values assigned to stimuli at the time of choice depend on the amount of attention that they receive during the decision making process (Krajbich et al., 2010; Armel, Beaumel, & Rangel, 2008; Armel & Rangel, 2008; Shimojo et al., 2003).”