Do you like what you see? The role of first fixation and total fixation duration in consumer choice

By Laura Nynke van der Laan, Ignace Th. C. Hooge, D. Ridder, Max A. Viergever, Paul A. M. Smeets. 2015

196 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/11bbce77d74e793dbd56c1d4f06ba562ff7e86c5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Carmen Torrecilla
2. E. Bigné
3. Carmen Llinares

In Marketing

1. E. Bigné

In Social Psychology

1. E. Bigné

Citations in the corpus

• Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study (2016, background): “…existing literature by integrating HBT and eye tracking to overcome the limitations of prior neuroscientific studies based solely on eye tracking (Van der Laan et al., 2015) or video tracking approaches which do not capture the scan path and fixations of shoppers’ eye movements (Hui et al., 2013).”