Visual fixations and the computation and comparison of value in simple choice

By Ian Krajbich, C. Armel, Antonio Rangel. Nature Neuroscience, 2010

1,274 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/9783f189f0b06015a6501c26e9ea8686d63f5727

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Citations in the corpus

Attention and choice: a review on eye movements in decision making. (2013, methodology): “In other words, while earlier decision theories, such as strong rational models (March, 1978) and bounded rationalitymodels (Simon, 1955), assumed that attention passively serves the decision process later models have shown that attention plays an active role in constructing the decision (Krajbich e”
Diffusion Decision Model: Current Issues and History (2016, positive): “Recent research on value-based decision making has used the attention drift diffusion model [205,206].”
Rethinking fast and slow based on a critique of reaction time reverse inference (2015, neutral): “Most prominently, there is an extensive literature documenting the relationship between discriminability and RT, ranging from memory and perception 18-25 to value-based/economic choice 26-39 .”
An Eye-Tracking Study of Tourism Photo Stimuli (2016, background): “Given visual attention’s influence on decisions such as brand choice (Atalay et al. 2012; Krajbich et al. 2010), attention-attracting marketing visuals can potentially increase visitations to a destination.”
Sequential Sampling Models in Cognitive Neuroscience: Advantages, Applications, and Extensions (2015, background): “Recent work by Krajbich et al. (2010) set out to understand the role of visual fixation in valuebased decision making.”
The Cognitive Neuroscience of Metacognition (2014, background): “The first author has argued at length elsewhere for the reasons why it is necessary to consider that the cognitive processes that produce the phenomenological TOT are different from the processes that result in temporary inaccessibility (see [27, 31, 32, 35, 36]).”
Economic irrationality is optimal during noisy decision making (2016, background): “Selective integration builds on an established framework for understanding both perceptual (15, 17) and economic decisions (16, 32), in which momentary decision values (e.”
Do you like what you see? The role of first fixation and total fixation duration in consumer choice (2015, methodology): “, the models predict that the alternative that is looked at first would be more likely to be chosen), empirical results on the association between first fixation and choice are mixed: some studies have shown that people are more likely to choose the item that they fixated on first (e.g., Glaholt & R”
Relative visual saliency differences induce sizable bias in consumer choice (2012, background): “For example, recent studies of choice using similar food stimuli found that participants typically make these types of decisions in 500–2000 ms (Krajbich et al., 2010; Hare, Camerer, & Rangel, 2009; Litt, Plassmann, Shiv, & Rangel, 2009).”