Music congruency in a service setting: The mediating role of emotional and cognitive responses
By Nathalie T. M. Demoulin. 2011
118 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Marketing, Sensory Systems
View Paper: https://www.semanticscholar.org/paper/1aa9bfcfb4ff70fe447097f1cfc13ab4908ae196
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In Experimental and Cognitive Psychology
In Marketing
In Sensory Systems
Citations in the corpus
- The effect of digital signage on shoppers' behavior: The role of the evoked experience (2014, background): “This prediction is consistent with existing research on the effects of pleasant incidental (i.e., atmospheric) stimuli (e.g., background music, scent, lighting) on consumers’ affect-mediated attitudes during a shopping trip (e.g., Bosmans, 2006; Demoulin, 2011; Morrison et al., 2011).”
- The role of natural soundscape in nature-based tourism experience: an extension of the stimulus–organism–response model (2020, methodology): “The scales for emotional pleasure and emotional arousal were derived mainly from Qiu et al. (2018) and Demoulin (2011).”
- Let the music play...or not: the influence of background music on consumer behaviour (2012, unknown): “Research regarding arousal effects on consumer behavior is not consistent, but Demoulin (2011) findings suggest that low arousal, induced by music congruency, increases customers’ pleasure which leads to customer feel relaxed and calm.”