Let the music play...or not: the influence of background music on consumer behaviour

By Anders Gustafsson, Pernille K. Andersson, Per Ola Kristensson, Erik Wästlund. 2012

138 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/7ad808da5346ce3940c05d8eedf320611d22fab0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

  1. Jinde Jiang
  2. Ching-Hsuan Yeh
  3. Hsien-Ta Li
  4. Yi-Shun Wang
  5. Shuo Lin

In Marketing

  1. Jinde Jiang
  2. Yi-Shun Wang

Citations in the corpus