Does Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social Media

By Rebecca A. Hayes, Caleb T. Carr. 2015

86 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/65eb1b768da9b2d4498d58c717f184811ed53a4e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Vilma Luoma-aho
2. Juha Munnukka
3. Devdeep Maity
4. Hanna Reinikainen

In Sociology and Political Science

1. Vilma Luoma-aho
2. Juha Munnukka
3. Devdeep Maity
4. Hanna Reinikainen

Citations in the corpus

• ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020, background): “It has been claimed that allowing comments on blogs supports the perceived expertise of the blogger, although no direct effect on credibility has been found (Hayes & Carr, 2015).”