THE ROLE OF CORPORATE IMAGE AND EXTENSION SIMILARITY IN SERVICE BRAND EXTENSIONS

By Jc Ko de Ruyter, Martin Wetzels. 2000

157 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/17ecc8bbec57e76f9779d6b34ee7c33bfa901195

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Sung-Un Yang
2. Minjung Sung

In Organizational Behavior and Human Resource Management

1. Minjung Sung
2. Sung-Un Yang
3. Hongmei Shen
4. Jeong-Nam Kim
5. Young Kim
6. Gina Masullo Chen
7. Shuning Lu
8. Joon Soo Lim

In Sociology and Political Science

1. Sung-Un Yang
2. Minjung Sung

Citations in the corpus

• Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation (2008, background): “Research findings in a variety of fields—marketing, advertising, management, and public relations—have shown that companies with a good corporate image are likely to have a good record of sales and market share (Shapiro, 1982 ), a loyal customer relationship (Andreassen & Lindestad, 1998 ), a posi”