Do Innovations Really Pay Off? Total Stock Market Returns to Innovation

By Ashish Sood, Gerard J. Tellis. Marketing science (Providence, R.I.), 2009

309 citations recorded by the source corpus.

Subfields: Accounting, Finance, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/17529b462d987a4fa9f6545796140f493638f049

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Citations in the corpus

Marketing innovation: A consequence of competitiveness (2016, background): “Technology and information facilitate marketing innovation in competitive markets (Freeman, 1995; Sood & Tellis, 2009).”
Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value (2017, methodology): “Following prior work (Sood and Tellis 2009), we searched all news sources in LexisNexis and Factiva databases for the earliest date when information about the recall became publicly available.”
Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration (2012, background): “Specifically, it should directly affect firm value because it guarantees future cash flows by allowing the firm to keep pace with changing consumer preferences (Sood and Tellis 2009).”
Social Media and Firm Equity Value (2013, methodology): “Prior marketing studies have also used Lexis/Nexis news search to measure new product announcements (e.g., Sood and Tellis 2009).”
Service Innovativeness and Firm Value (2013, background): “However, at the firm level, managers should also consider other important consequent variables, such as firm value and firm risk (Fang, Palmatier, and Grewal 2011; McAlister, Srinivasan, and Kim 2007; Sood and Tellis 2009; Srinivasan and Hanssens 2009; Tirunillai and Tellis 2012).”
Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies (2011, unknown): “Event studies that examine the impact of marketing actions on firm value are becoming popular in marketing research (e.g., Sood and Tellis 2004; Wiles and Danielova 2009).”
Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (2012, methodology): “Prior studies in marketing have used this technique to measure for ﬁrm’s abnormal returns and idiosyncratic risk (e.g., Sood and Tellis 2009, Luo 2009, Wiles et al. 2010, Tuli and Bharadwaj 2009).”
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value (2018, result): “Our modeling approach is in line with common practice in event studies (e.g., Boyd et al. 2010; Homburg et al. 2014; Raassens et al. 2014; Sood and Tellis 2009; Borah and Tellis 2014).”