The I That Buys: Narcissists as Consumers

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When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem (2020, background): “2004), captures the strength of people’s desire to pursue self-esteem (Dunning 2007a; Sedikides et al. 2007).”
People With Dark Personalities Tend to Create a Physically Attractive Veneer (2013, background): “Effective adornment is interesting because people can manipulate it on a daily basis (e.g., when preparing for the day), and because cultural factors such as style can influence it (Sedikides et al., 2007).”
Dynamics of narcissistic leadership in organizations (2010, background): “This scarcity of empirical support also applies to the assertion that physical appearance, one of the nonverbal aspects of charisma, is an acute concern for narcissistic personalities (Sedikides et al., 2007).”
Measuring psychographics to assess purchase intention and willingness to pay (2012, background): “This is exemplified through consumers’ propensity to purchase items that reflect a positive self-image (Dunning, 2007; Banister and Hogg, 2004; Sedikides et al., 2007).”
Portrait of a narcissist: Manifestations of narcissism in physical appearance ☆ (2008, background): “For example, Sedikides et al. (2007) proposed that narcissists should be more likely than non-narcissists to buy brand-name, expensive, and stylish clothes, and to wear them as signals to their actual or desired status.”