Measuring psychographics to assess purchase intention and willingness to pay

By Nelson A. Barber, Pei-Jou Kuo, Melissa Bishop, Raymond J. Goodman. 2012

228 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/abd73707549c8571f0f2531ab5d631eb21fc0fd6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. Yi-Chun Tung
2. Chih-Cheng Chen
3. Chien-Wen David Chen

In Marketing

1. Yi-Chun Tung
2. Chih-Cheng Chen
3. Chien-Wen David Chen

Citations in the corpus

• Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis (2018, background): “In addition, concerns regarding global warming and the destruction of natural habitats can be advertised in the media, enabling consumers to understand the importance of environmental protection and green consumption [69].”