Exploring the Impact of Various Shaped Seating Arrangements on Persuasion

By R. Zhu, Jennifer J. Argo. 2013

100 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/16ad9bc311ed8d67aef652cded47c0f2ae2f070b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Yuwei Jiang
2. Klaus-Peter Wiedmann
3. Jannick Bettels

In Marketing

1. Amitava Chattopadhyay
2. Yuwei Jiang
3. Klaus-Peter Wiedmann
4. Jannick Bettels

In Sociology and Political Science

1. Amitava Chattopadhyay
2. G. Gorn
3. Yuwei Jiang

Citations in the corpus

• Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments (2016, background): “More recently, Zhu and Argo (2013) showed that these two shapes elicit different needs.”