Mood-Driven Distortion of Product Information

By Margaret G. Meloy. 2000

113 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/162290d25d45696c4461defa5dec9edbb3c9ab0f

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Citations in the corpus

Group Modeling: Selecting a Sequence of Television Items to Suit a Group of Viewers (2004, background): “In particular, studies have shown that the viewer's mood (as induced by watching the preceding program) has a significant effect on brand evaluations (Meloy, 2000; Gardner, 1985), with the viewer responding more positively if they were in a more positive mood.”
The Nature and Role of Affect in Consumer Behavior (2008, background): “Most research has so far been conducted in the psychology literature (for a review, see Gross, 1998), although consumer researchers have demonstrated growing interest in the topic (e.g., Keller, Lipkus, & Rimer, 2003; Meloy, 2000).”
How Happiness Affects Choice (2011, unknown): “…than focus on immediate and proximal concerns (Labroo and Patrick 2009), to be creative in their problem solving (Isen 1999; Isen, Daubman, and Nowicki 1987), and to evaluate people and objects more favorably (Adaval 2003; Forgas 1990; Forgas and Ciarrochi 2001; Isen and Shalker 1982; Meloy 2000).”
An integrative framework capturing experiential and utilitarian shopping experience (2007, background): “For instance, emotion evoked by imagery (consciousness) fostered by store displays, may help shape content of beliefs (cognition) about the product or brand (Isen et al., 1992; Meloy, 2000; Lee and Sternthal, 1999).”
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention (2013, background): “For instance, emotion aroused by the images on the web site may shape the content of beliefs about the product (Meloy, 2000; Lee and Sternthal, 1999).”