The Keys to Rethinking Corporate Philanthropy

By Heike Bruch, Frank Walter. 2005

203 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/127ee3c91554a595fb3aff9eaebbfef542542853

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Citations in the corpus

• When corporate social responsibility (CSR) increases performance: exploring the role of intrinsic and extrinsic CSR attribution (2015, background): “Aligning the core values, core business objectives, and core competencies of the organization is necessary in order to maximize both economic and social values over the long term (Bruch & Walter 2005; Franklin 2008; McElhaney 2008; Werther & Chandler 2011).”
• Reconciling Corporate Citizenship and Competitive Strategy: Insights from Economic Theory (2008, background): “To align with corporate strategy, social contributions practitioners shift from arms-length models of checkbook philanthropy to emphasis on partnerships that align with the firm s core competencies and most strategically important stakeholders (Bruch and Walter, 2005; Hemphill, 2004).”
• Conscious Capitalism: Liberating the Heroic Spirit of Business (2012, unknown): “For example, IBM’s Reinventing Education program “enabled technological learning, skill transfer and the development of new technologies with commercial potential” (Bruch & Walter, 2005, p. 54).”