Examining customer value perceptions of organizational buyers when sourcing from multiple vendors

By Annie H. Liu, Mark P. Leach, Kenneth L. Bernhardt. 2005

211 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Customer value and switching costs in business services: developing exit barriers through strategic value management (2006, background): “This emotional loyalty is often intensified in longer relationships where buyers and sellers develop special “commercial friendships” that compel buyers to be more forthright and truthful to their suppliers ( Liu et al. , 2005”
Managing passenger behavioral intention: an integrated framework for service quality, satisfaction, perceived value, and switching barriers (2011, methodology): “…costs of an activity increase, the likelihood of customers engaging in such behavior diminishes while the likelihood that they are ‘‘locked’’ into a relationship with the incumbent service provider increases (Burnham et al. 2003; Jones et al. 2000; Liu et al. 2005; Patterson and Smith 2003).”
Efficiency and quality as economic dimensions of perceived value: Conceptualization, measurement, and effect on satisfaction (2009, background): “This finding is in accordance with the thesis that consumers who receive high value from a retailer should be more satisfied than those who receive low value (Liu et al., 2005).”