Music and consumption experience: a review
By Rajnish Jain, Shilpa Bagdare. 2011
142 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Marketing
View Paper: https://www.semanticscholar.org/paper/2557132a4fd0e7d392ea87af0de3ec3738960991
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In Experimental and Cognitive Psychology
In Marketing
Citations in the corpus
- Emotional Responses to Multisensory Environmental Stimuli (2016, background): “…literature on the effects of different environmental characteristics on human emotions and behavior in naturalistic settings (Barrett et al., 2013; Jain & Bagdare, 2011; Oakes & North, 2008; Spence et al., 2014; Turley & Milliman, 2000), evidence from laboratory studies are included in this…”
- Conceptualization of a holistic brand image measure for fashion-related brands (2015, background): “, 2009); and color, scent, lighting (Hultén, 2012) and music (Jain and Bagdare, 2011) of retail environment elements.”
- Let the music play...or not: the influence of background music on consumer behaviour (2012, unknown): “Previous studies on music in retail stores have focused on how background music influence affective, behavioral, and temporal variables (Jain and Bagdare, 2011).”