Consumer personality and other factors in situational brand choice variation

By U. Orth. 2005

97 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/120578c41563f5ccaf0bab74f2d41ce79e7963a8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Anil Bilgihan
2. Jay Kandampully
3. U. Hamm
4. Fei Xue
5. Isabel Schäufele

In Organizational Behavior and Human Resource Management

1. Anil Bilgihan
2. Jay Kandampully
3. U. Hamm
4. Fei Xue
5. Isabel Schäufele
6. Cheng-Min Chao

In Tourism, Leisure and Hospitality Management

1. U. Hamm
2. Fei Xue
3. Isabel Schäufele
4. Sandra Rousseau
5. Rong-Da Liang

Citations in the corpus

• The moderating effects of product involvement on situational brand choice (2008, background): “In his research on intrapersonal variation in individual brand choice across consumption situations, Orth (2005)”
• Organic wine purchase behaviour in Germany: Exploring the attitude-behaviour-gap with data from a household panel (2018, background): “Environmental and health benefits were relevant for consumers’ wine choice, particularly in the “self” situation (Orth, 2005).”
• Generation Y's dining information seeking and sharing behavior on social networking sites: An exploratory study (2014, background): “Furthermore, CSII has long been a source of interest for marketers and consumer behavior researchers (Bailey, 2005), usually conceptualized as a general personality trait that varies across individual consumers and relates to other consumer traits or behaviors (Orth, 2005).”