The moderating effects of product involvement on situational brand choice

By Fei Xue. 2008

91 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/a5636f2804fec3c24d40539bf323d5e327b915b4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Michel Laroche
2. Marie-Odile Richard
3. M. Nepomuceno
4. Liang Tang
5. Ju Yup Lee
6. Juhee Kang
7. Hannah R. Marriott
8. Graeme McLean

In Organizational Behavior and Human Resource Management

1. Michel Laroche
2. Marie-Odile Richard
3. Liang Tang
4. Ju Yup Lee
5. Juhee Kang
6. S. Sop
7. N. Kozak
8. Sharron J. Lennon

Citations in the corpus

• How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories (2010, background): “Previous research provide support for the idea that involvement would be positively associated with evaluation difficulty and perceived risk (Xue, 2008; Bauer et al., 2006) due to the tension that involvement provokes in people.”
• Self-Congruity and Functional Congruity in Brand Loyalty (2015, methodology): “It has been used as the basis for understanding the relationship between self-congruity and functional congruity in previous marketing studies (Xue, 2008).”