THE INTERPLAY OF PRODUCT CLASS KNOWLEDGE AND TRIAL EXPERIENCE IN ATTITUDE FORMATION

By Chingching Chang. 2004

116 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0e75e2be92909a1bf18414cd6aff0430ad825308

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Daniel C. Funk
2. Ceridwyn King
3. Michael T. Elliott
4. Junghoon Lee
5. Susanne Beck
6. Frank Q. Fu
7. Jinsoo Hwang
8. Reinhard Prügl

In Marketing

1. Jinsoo Hwang
2. Susanne Beck
3. Daniel C. Funk
4. Ceridwyn King
5. Michael T. Elliott
6. Junghoon Lee
7. Frank Q. Fu
8. Reinhard Prügl

In Sociology and Political Science

1. Ceridwyn King
2. N. Chen
3. Jinsoo Hwang
4. Susanne Beck
5. Daniel C. Funk
6. Michael T. Elliott
7. Junghoon Lee
8. Frank Q. Fu

Citations in the corpus

• Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity (2018, background): “, product-class knowledge (Chang, 2004) and socio-demographics).”
• The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model (2013, background): “Chang (2004) found that high-knowledge and low-knowledge consumers responded differently to the product and differed in terms of attitudes and purchase intentions.”
• Relationships among Senior Tourists’ Perceptions of Tour Guides’ Professional Competencies, Rapport, Satisfaction with the Guide Service, Tour Satisfaction, and Word of Mouth (2018, methodology): “Lastly, product knowledge was measured with five items adapted from Chang (2004) and Coulter et al. (2005) (e.g., I feel quite knowledgeable about the travel agency; When compared to other people, I know a lot about the travel agency; My friends consider me an expert regarding the travel agency; I…”
• Celebrity endorsement, self-brand connection and consumer-based brand equity (2015, unknown): “, 2011) and consumers’ product knowledge (four items; Chang, 2004).”
• Exploring Destination Image Decay (2015, background): “Taken together, prior knowledge and direct experience contribute to place experience that can increase the level of cognitive complexity to evaluate the destination from memory and reduce structural decay among DI components (cf., Chang, 2004; Pritchard, Havitz, & Howard, 1999).”