Status consumption in cross-national context: socio-psychological, brand and situational antecedents

By Paurav Shukla. 2010

233 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/0e19452262c17f7b4b55179314782c4b367ef188

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Citations in the corpus

Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: measuring interfunctional interactions and a cross-national comparison (2011, background): “Shukla (2010) observes that due to the highly social nature of luxury consumption, consumers try to gain social advantage by following the desired group’s consumption pattern.”
Comparing the importance of luxury value perceptions in cross-national contexts ☆ (2012, background): “The study derives items relating to self-directed symbolic/expressive values from Tsai (2005), other-directed symbolic/expressive value items from O’Cass and McEwen (2004) and Shukla (2010), experiential/hedonic, utilitarian/functional values and cost/sacrifice related items from Spangenberg et al.”
Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand Consciousness (2014, background): “…exhibit more favorable LUX (Sirgy, 1982; Shukla, 2011), in part because one of the roles of luxury goods is to display individual and social values (Shukla, 2010; Wiedmann et al., 2009) by decorating the consumer with luxury brands so as to achieve recognition from others (Goldsmith et al., 1999;…”
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities (2019, unknown): “If the brands are pursued for the latter reason, one might expect that status may negatively moderate the CBR-loyalty link because status brands represent interchangeable tools to signal wealth and “success symbolism” (Shukla 2010, p. 112).”