Factors influencing the types of products and services purchased over the Internet

By Ian Phau, S. Poon. Internet Research, 2000

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Profiling fashion innovators (2004, background): “One setback in online fashion retailing would be the “touch and feel” factor that online fashion marketers are truly concerned about (Enhmann, 2000; Phau and Poon, 2000).”
Literature derived reference models for the adoption of online shopping (2005, background): “high differentiation (product type) [61] People are more likely to buy highly differentiated products Asset specificity [46] No significant impact was found M.”
The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product Types (2005, background): “There is evidence to suggest that goods possessing certain evaluation characteristics can influence on-line consumers’ experiences and preferences in different ways [26, 78, 104].”
An empirical investigation into factors influencing the adoption of an e-learning system (2006, background): “In consumer research, a purchasing intention is affected, both directly and indirectly, by product attributes (Holak, 1988; Kotler, 1998; Phau and Poon, 2000), with different product characteristics having the ability to satisfy the needs of various consumers (Kotler, 1998; Phau and Poon, 2000).”