Does Marketing Products as Remedies Create 'Get Out of Jail Free Cards?'

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Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision (2009, background): “Interestingly, the role of balancing is not limited to future food-related decisions; Bolton, Cohen, and Bloom (2006) show that individuals express greater intentions to engage in risky behaviors (e.g., eating high-fat foods) when they believe that they have access to remedies for the assumed risk…”
Consumers' Use of Nutritional Labels: A Review of Research Studies and Issues (2006, background): “Ironically, remedy messages boomerang on the people they are intended to help most (Bolton, Cohen, and Bloom, 2006) because some consumers appear less risk averse when remedies are available.”
Recycling Gone Bad: When the Option to Recycle Increases Resource Consumption (2013, background): “As a result, we believe that the recycling option is more likely to function as a “get out of jail free card” (Bolton et al., 2006), which may instead signal to consumers that it is acceptable to consume as long as they recycle the used product.”