Reducing the risks of new product development

By Frank T. Piller, Ogawa Susumu. 2006

496 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/0c291e3f32ba49bce04b04abf46279135cb37864

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Citations in the corpus

Co-creating services—conceptual clarification, forms and outcomes (2018, background): “…Involvement may be initiated by the provider inviting actors to participate (Kazadi et al., 2016), the provider offering a platform for co-creation (Ogawa and Piller, 2006), the customer initiating the co-creation (Oliveira and von Hippel, 2011) or cocreation happening outside of the…”
Under the radar: Industry entry by user entrepreneurs (2010, background): “Users are considered a source of domain knowledge from ideation to complete product development (von Hippel, 1988; 2007; Baldwin et al. 2006; Ogawa and Piller, 2006; Füller et al., 2007); however, production methods are frequently considered proprietary (Henkel, 2006: 962).”
Consumer Empowerment Through Internet-Based Co-creation (2009, background): “…virtual co-creation has become a suitable means of creating value and improving the overall success of new products [6, 37, 40, 48, 68, 76, 83, 96, 101, 118, 122]. consumers are invited to actively participate in the creation of new products by generating and evaluating new product ideas;…”
Impacts of Personality Traits on Consumer Innovation Success (2016, background): “Specifically, many consumer-developed innovations diffuse widely via peer-topeer and/or market channels (de Jong et al. 2015; Ogawa and Piller 2006; von Hippel, de Jong, and Flowers 2012).”
Toolkits for Idea Competitions: A Novel Method to Integrate Users in New Product Development (2006, background): “Users are also innovators in consumer goods markets like mountain biking (Lu¨thje, 2003), windsurﬁng (Franke and Shah, 2003), or household goods (Ogawa and Piller, 2006).”
How Open Innovation Affects the Drivers of Competitive Advantage (2012, background): “Threadless and Muji) have taken that one step further by getting preorders from the innovating communities they work with prior to any production (Bughin et al., 2008; Ogawa and Pillar, 2006).”