Consumer desire for control as a barrier to new product adoption

By Ali Faraji-Rad, Shiri Melumad, Gita V. Johar. 2017

103 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/662d4a00f1c40a7a91bbbec133a51e8eb1618bc6