Factors Influencing the Degree of International Pricing Strategy Standardization of Multinational Corporations

By Marios Theodosiou, Constantine S. Katsikeas. 2001

151 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0ab9278182da6da69ba8a6e34767662a9392152a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

In Strategy and Management

Citations in the corpus

The PD scale: a measure of psychic distance and its impact on international marketing strategy (2011, methodology): “A detailed examination of overseas customer characteristics and purchasing behavior is, therefore, essential in selecting an appropriate international marketing strategy (Theodosiou and Katsikeas, 2001).”
Global markets: does psychic distance matter? (2005, methodology): “The development of optimal programmes for foreign markets is considered of vital interest to managers who view international operations as a means of improving competitive positions to ensure the firm’s survival and long-term viability in a highly globalized marketplace (Theodosiou and Katsikeas, 20”
The regional and global competitiveness of multinational firms (2012, background): “The MNE’s cost involved in transferring and utilizing its strategy and FSAs is likely an increasing function of geographic, psychic, institutional, and economic distances (Theodosiou and Katsikeas 2001).”
The relationship between export assistance and performance improvement in Portuguese export ventures: An empirical test of the mediating role of pricing strategy adaptation (2005, background): “Notwithstanding the many articles published during the last four decades on the export adaptation/standardization debate, scant attention has been devoted to investigating pricing strategy adaptation/standardization (Theodosiou and Katsikeas, 2001; Theodosiou and Leonidou, 2003).”
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms (2009, background): “In the same way, it would be inappropriate to market a product at a price level unreasonably high without considering the economic conditions of that particular market (Theodosiou and Katsikeas 2001).”
Antecedents of international pricing adaptation and export performance (2008, background): “Following Theodosiou and Katsikeas' (2001) argument, we consider international pricing strategy along the standardization-adaptation”