The Effect of Disclosure of Third-Party Influence on an Opinion Leader's Credibility and Electronic Word of Mouth in Two-Step Flow

By Caleb T. Carr, Rebecca A. Hayes. 2014

139 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/09237a172075fe6e72b2d0fe5f56b80bc4e8c2fd

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In Information Systems and Management

In Sociology and Political Science

In Statistical and Nonlinear Physics

Citations in the corpus

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive (2019, background): “Perceived endorser motive is found as a key determinant that influences the effectiveness of brand endorsement (Carr and Hayes 2014; Djafarova and Rushworth 2017).”
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017, background): “…Geuens 2013), sponsored radio programs (Wei, Fischer, and Main 2008), online sponsored news stories (Wojdynski and Evans 2016), and sponsored blogs (Carr and Hayes 2014; van Reijmersdal et al. 2016) Overall, prior research in both traditional and nontraditional media contexts indicate a positive…”
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019, background): “These perceptions of honesty can mitigate adverse effects on source credibility and message attitudes due to sponsorship disclosures (Carr and Hayes 2014; Hwang and Jeong 2016).”
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog (2018, background): “For example, a blogger was perceived as less credible when he or she disclosed a third-party influence, compared to no disclosure, but only when the disclosure was implicit and not when it was explicit (Carr and Hayes 2014).”
Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content (2016, methodology): “Regulations Regarding Disclosures of Sponsored Content The rules and regulations concerning sponsored content differ between countries and medium types.”