Realizing Product-Market Advantage in High-Technology International New Ventures: The Mediating Role of Ambidextrous Innovation

By Mathew Hughes, Silvia L. Martin, Robert E. Morgan, Matthew J. Robson. 2010

177 citations recorded by the source corpus.

Abstract This study examines the pivotal role of ambidextrous innovation in the strategy–performance thesis of the export ventures of high-technology international new venture (INV) firms. To date, the literature on INVs has failed to consider ambidextrous innovation in the strategy interplay in approaching new markets overseas. Building on the resource-based view of the firm, the authors empirically examine the relationships among competitive strategy, innovation ambidexterity, positional advantage, and export venture performance. In the context of Mexican high-technology INVs, the authors find that innovation ambidexterity codetermines both marketing differentiation and cost leadership advantages, and together these link to export venture performance gains. The authors reveal that marketing differentiation and cost leadership strategies positively influence differentiation and cost advantages, respectively. They observe hybrid strategy to influence marketing differentiation advantage inversely. Moreover...

Subfields: Management of Technology and Innovation, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0344f83cd87a35479bdba42c0b327dadf02a111d

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Citations in the corpus

Leveraging marketing capabilities into competitive advantage and export performance (2015, background): “…of competitive advantages (both low-cost advantage and differentiation advantage) in the international marketing area (e.g., Albaum and Tse 2001; Hughes et al. 2010; Morgan, Kaleka, and Katsikeas 2004; Schilke, Reimann, and Thomas 2009; Solberg 2008), little effort has been made to compare the…”
International Entrepreneurship: A Meta–Analysis on the Internationalization and Performance Relationship (2018, unknown): “…(2011), Dhanaraj & Beamish (2003), Fernhaber & Li (2010), Fernhaber et al. (2008), Gallego & Casillas (2014), Han & Celly (2008), Hilmersson (2014), Hughes et al. (2010), Lee (2010), Li et al. (2012), Lu & Beamish (2001), McDougall & Oviatt (1996), Puig et al. (2014), Yiu et al. (2007), Yu et…”
Sustainable Export Marketing Strategy Fit and Performance (2014, background): “…export marketing strategy adaptation (e.g., strategy process vs. content [Christmann 2004], regional vs. country-specific adaptations [Kolk and Margineantu 2009]), would enable scholars to directly model ambidextrous (i.e., balance and combinative) export strategy effects (Hughes et al. 2010).”
Internationalization Orientation in SMEs: The Mediating Role of Technological Innovation (2019, background): “…the innovation-firm international performance relationship in the context of SMEs (Knight, 2000; O'Cass and Weerawardena, 2009), with most of them focusing on the relationship between innovation and export activities alone (Fernández-Mesa and Alegre, 2015; Hughes et al., 2010; Silva et al., 2017).”
The determinants of export performance: a review of the literature 2006-2014 (2016, background): “Moreover, survey data are considered particularly appropriate to identify and measure managerial perceptions (Hult et al., 2008).”
Breakthrough innovation in international business: The impact of tech-innovation and market-innovation on performance (2017, background): “In an export context, studies have consistently found a positive link between innovation and export performance (e.g., FernándezMesa & Alegre, 2015; Hughes et al., 2010; Lages, Silva, & Styles, 2009; Lages, Silva, Styles, & Pereira, 2009; Pla-Barber & Alegre, 2007).”